Nike SB Eric Koston shoe ($85)

Nike has come a long way in skateboarding. The iconic shoe brand for nearly every sport under the sun have been skated by skaters for decades but it wasn't until the Nike SB campaign evolved that Nike made deep inroads into skateboarding. Now, with an amazing team, strong support from skateboarders and Nike's continual commitment to skateboarding (like sponsoring the Tampa Pro contest and contributing to several public skatepark projects), the brand is legitimately a juggernaut in our world. Seems only fitting that one of skateboarding's greatest of all time, Eric Koston, now has a spot on their team and pro shoe from Nike with his name on it.