Monday, March 18, 2013
In hopes to gin up excitement for
In hopes to gin up excitement for new coaches Usher and Shakira, NBC screened the first two hours of The Voice today for journalists before the fourth season premieres on March 25. As expected, the show was quick to trumpet the talents of his newest additions– they’re multiple Grammy winners and international icons, y’all! – but the real test came when they had to sit down next to veteran show stealers Blake Shelton (who’s as charismatic as ever) and Adam Levine (who’s as picky as ever).
Favorable editing aside, the newbies have (so far) lived up to the build-up. Usher displayed the right amount of confidence (“This is the show I wanted to be associated with because it has credibility,” he said, in a not-so subtle slight to American Idol) but also showed an amusing amount of humility — especially when he’s called out for referring to Nashville as a “state.” (D’oh!) Shakira, meanwhile, is less like a diva and more of a delight — her precious accent making her all the more winsome, especially when she starts to talk trash by calling Levine’s season one win “beginner’s luck.” It can’t be easy to dodge playful barbs from Shelton and Levine — comic moments come easy for those two now — but in all, Usher and Shakira appear to have settled in quite nicely and are pretty slick at selling themselves as coaches. (Kudos to Usher for playing the Justin Bieber card when trying to lure a teen to his team). The new players make good band mates, too: The premiere’s opening musical segment features Levine on drums, Shelton and Usher on guitars and Shakira on harmonica. Sounds odd, I know, but the combination rocked.
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